About Us

Fiddleheads Garden Center


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Fiddleheads is a unique destination garden center for the North Georgia area. We bring a creative and rustic atmosphere that not only provides customers with the products that they desire, but also educates, inspires, and brings them back time and time again! We strive everyday to make our customers feel welcome and wanted. We want you to leave our store feeling better than when you came in. Our store is made up of a lovely boutique and giftshop area, as well as our houseplant room and of course greenhouse! We offer many services including landscape design, custom potting, installation, gift wrapping, and private party workshops. 

Our Roots

Fiddleheads Garden Center is a family owned business that opened their doors in 2011. Despite what many imagine, opening a garden center was not the original plan. Owner, Sam Brown, upon graduating from the University of Georgia, had worked tirelessly for landscape architecture firms in Atlanta. He began his career stuck behind a desk for hours each day but found no satisfaction in sitting on his rear. He ultimately wanted to pursue a career in which he was in the field doing what he loved most. When the time became right, Sam reconnected with an old friend, Erik Gallman, which would soon be his business partner. Their love for plants and determination is what got Fiddleheads off the ground. Beginning in July of 2011 Sam and Erik worked days and nights to have Fiddleheads perfect for the grand opening on October 1st. After a successful first year Sam was hit with devastating news that his partner had unexpectedly passed away. Sam lost crucial part of Fiddleheads that day but with the help of many he was able to get back on his feet and persevere. With the hard work and dedication of Sam and our other staff members we were able to expand our store in 2017! We opened a 5,000 square foot gift shop that includes apparel, home décor, and jewelry. We hope to see you walk through our doors and allow us to serve you!

Meet Our Team

Sam Brown

Owner & Landscape Architect

Crystal Hedden

Landscape Designer & Greenhouse Manager

Erin Gentry

Gift Shop & Boutique Manager


Over the past 10 years Fiddleheads has accumulated several different awards.  We have been given these awards because of  YOU so thank you!

Gold Award Winner for Best Garden Center Bathroom Awards in 2016

“The Best Place to Buy Plants and Flowers” for Readers Choice Awards in 2013, 2017, 2018, 2019, 2020, and 2021

“The Best Landscaper” for Readers Choice Awards in 2020

Jake Tinga Young Professional of the Year to Sam Brown in 2019

Bulldog 100 Business in 2017 and 2021

Greenhouse Product News Top Forty Under 40 in 2018

Best Practices Award for The Garden Center Group in 2020

“Home and Garden” Best of Georgia Winner for the Georgia Business Journal in 2022